There is no doubt that the independent distribution channel is a powerhouse that the direct and captive channels have had to reckon with! Consumers keep choosing independent insurance agents for coverage, price options, education on all that is available to them, and of course, the real relationship that exists with a real agent!
All insurance companies keep choosing Independent agents as the ideal way of distributing their products because they know clients prefer to have relationships with their agent, the independent distribution channel is the most profitable from an underwriting perspective, and insurance companies can acquire business at a lower cost of acquisition than they can with the direct or captive distribution model.
Thank you Travelers, Foremost Insurance, Nationwide, Liberty Mutual Insurance, Progressive Insurance (and all the others!) for attending the Premier Group Insurance Billion Dollar Celebration and reiterating the importance and power of the ENTIRE Independent Agency distribution channel!
